My web design work at Scentsy touched a lot of different areas of the site over the years. Category pages, landing pages, the homepage, promotional layouts. If it lived on the site, I was probably involved in some capacity. Scentsy's site is custom-built and bootstrap-based, which means every update requires a developer handoff and clear communication about design intent.

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To keep that process efficient, I built out a Figma component system with variants for each page. Product images could be swapped, layouts adjusted for regional markets, and new directions explored without building from scratch. Assets already created for other requests could be repurposed to spec, keeping things moving without generating extra production work.

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The examples shown here include the Warmers & Wax category page, Digital Catalog, a lookbook layout designed for a Star Wars collection, and the Careers page.

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I supported Cabela's partnership with Luke Bryan from start to finish. That meant six years of landing pages, exclusive pre-sale ticket emails to Cabela's CLUB members, social graphics posted on both Cabela's and Luke Bryan's channels, banners featured on his main stage at sold out concerts, a license plate for his tour bus, Cabela's CLUB VIP passes for a House of Blues show. The version of the landing page shown below was the most technically involved. I composited ISO product images into flat-lay style scenes, built CSS hover animations throughout, and designed a horizontal scroll section for the pre-sale tickets with its own set of hover effects. Design system elements were defined for the page before that term was really in the vocabulary.

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The Born to Be Worn Collection came together under a tight deadline. Cabela's had been acquired by Bass Pro, and this collection was proof of concept. Could we go from nothing to a full collection in six months? Yes. My job was to build a landing page that matched that effort. I designed it, coded it, and tested it myself. I directed the photography remotely, working with the studio team on ISO images and stop-motion animations. The page used CSS parallax that followed the angles of the photography as you scrolled, and CSS video hover effects throughout. I pushed the photo styling toward something worn-in and casual, which was a departure for a brand that usually pressed everything to look flawless. The feedback was strong, the deadline was met, and it was the last major project I shipped before leaving the company.

The Scentsy Rockathon was a community fundraising event the company hosted each year. Live music, food trucks, family activities, and a fireworks show at the end of the night. I worked with an intern to build the event website in WordPress from scratch. We found a theme we could customize, got the brand elements established, and built out sections and copy from there. I've managed and updated the site since it launched.

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The examples shown here are the active event page, which ran leading up to the event date, and the recap page, updated after the event with fundraising totals, a new photo carousel, and a video recap. We also built a virtual version in 2020 when the event couldn't be held in person, which gave the community a way to still participate.