Branding

Visual identity and brand system design.

FireSlide Campfire Grill Logo

  • Designed a complete logo system in Illustrator
  • Includes dark, light and multi-color background variations
  • Features a standalone typographic logo and an illustrated grill logo
  • Monogram mark designed for laser-cutting directly onto the physical grill

Cabela’s University Identity System

  • Developed a full visual identity system for Cabela's internal education and training program
  • Defined color palette, typography, secondary logo marks, graphic elements and patterns
  • Produced digital assets and business collateral utilizing the identity system
  • Design strategy built to strengthen visual connection and storytelling for the audience

Paper Dolls Salon

  • Designed a custom logo featuring hand-crafted typography and original illustration
  • Deliverables included the full logo system and business card design

Sendero Briards Logo & Illustrations

  • Created an illustrated logo system with southern flair in Illustrator and Procreate
  • Includes primary and secondary logo marks
  • Produced milestone event illustrations for use on t-shirts, koozies, towels, stickers and appliquéd canvas totes

About Darcy

I'm a Visual and UI Designer specializing in digital experiences for e-commerce including web, mobile and email. My work centers on building thoughtful, user-friendly systems that scale and evolve with growing brands. I bring a balance of creative thinking and practical problem-solving to everything I design. I also enjoy working on branding, illustration and stationery projects on occasion. When I'm not designing, I'm usually planning my next trip, reading or finding new ways to learn and grow.

Let’s work together!

Branding

Visual identity and brand system design.

FireSlide Campfire Grill Logo

  • Designed a complete logo system in Illustrator
  • Includes dark, light and multi-color background variations
  • Features a standalone typographic logo and an illustrated grill logo
  • Monogram mark designed for laser-cutting directly onto the physical grill

Cabela’s University Identity System

  • Developed a full visual identity system for Cabela's internal education and training program
  • Defined color palette, typography, secondary logo marks, graphic elements and patterns
  • Produced digital assets and business collateral utilizing the identity system
  • Design strategy built to strengthen visual connection and storytelling for the audience

Paper Dolls Salon

  • Designed a custom logo featuring hand-crafted typography and original illustration
  • Deliverables included the full logo system and business card design

Sendero Briards Logo & Illustrations

  • Created an illustrated logo system with southern flair in Illustrator and Procreate
  • Includes primary and secondary logo marks
  • Produced milestone event illustrations for use on t-shirts, koozies, towels, stickers and appliquéd canvas totes

About Darcy

I'm a Visual and UI Designer specializing in digital experiences for e-commerce including web, mobile and email. My work centers on building thoughtful, user-friendly systems that scale and evolve with growing brands. I bring a balance of creative thinking and practical problem-solving to everything I design. I also enjoy working on branding, illustration and stationery projects on occasion. When I'm not designing, I'm usually planning my next trip, reading or finding new ways to learn and grow.

Let’s work together!

Branding

Visual identity and brand system design.

FireSlide Campfire Grill Logo

  • Designed a complete logo system in Illustrator
  • Includes dark, light and multi-color background variations
  • Features a standalone typographic logo and an illustrated grill logo
  • Monogram mark designed for laser-cutting directly onto the physical grill

Cabela’s University Identity System

  • Developed a full visual identity system for Cabela's internal education and training program
  • Defined color palette, typography, secondary logo marks, graphic elements and patterns
  • Produced digital assets and business collateral utilizing the identity system
  • Design strategy built to strengthen visual connection and storytelling for the audience

Paper Dolls Salon

  • Designed a custom logo featuring hand-crafted typography and original illustration
  • Deliverables included the full logo system and business card design

Sendero Briards Logo & Illustrations

  • Created an illustrated logo system with southern flair in Illustrator and Procreate
  • Includes primary and secondary logo marks
  • Produced milestone event illustrations for use on t-shirts, koozies, towels, stickers and appliquéd canvas totes

About Darcy

I'm a Visual and UI Designer specializing in digital experiences for e-commerce including web, mobile and email. My work centers on building thoughtful, user-friendly systems that scale and evolve with growing brands. I bring a balance of creative thinking and practical problem-solving to everything I design. I also enjoy working on branding, illustration and stationery projects on occasion. When I'm not designing, I'm usually planning my next trip, reading or finding new ways to learn and grow.

Let’s work together!